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How to Manage and Use Apple Business Manager as an Alternative to Company Portal

In the Apple ecosystem, the concept of a "Company Portal" as seen in Microsoft environments is not directly applicable. However, Apple provides a similar solution through Apple Business Manager (ABM), which allows organizations to manage their devices, apps, and accounts seamlessly. This article will guide you on how to utilize Apple Business Manager to achieve functionalities similar to those provided by a Company Portal.


Understanding Apple Business Manager


Apple Business Manager is a web-based portal that helps IT administrators deploy Apple devices and apps within an organization. It integrates with your mobile device management (MDM) solution to streamline device enrollment, app distribution, and content management.


Getting Started with Apple Business Manager


1. Enroll in Apple Business Manager:



2. Configure Device Enrollment:



  • Navigate to the "Devices" section in Apple Business Manager.

  • Link your MDM solution to ABM to automate device enrollment.

  • Assign devices to your MDM server as they are purchased.


3. Assign Roles and Permissions:



  • Go to the "Accounts" section to create user accounts.

  • Assign roles such as Administrator, Manager, or Staff, depending on the level of access required.


4. Purchase and Assign Apps:



  • Access the "Apps and Books" section to purchase apps in bulk.

  • Distribute apps directly to devices or users via your MDM solution.


Practical Example: Enrolling a Device


To enroll a device using Apple Business Manager:



  • Ensure the device is unboxed and connected to Wi-Fi.

  • During the initial setup, the device will automatically enroll into your MDM solution if it's linked to ABM.

  • The device configuration, including app installations and settings, will be applied as per your MDM policies.


Practical Example: Managing Apps


To distribute apps using Apple Business Manager:



  • Purchase the required app licenses in the "Apps and Books" section.

  • Assign these licenses to users or devices through your MDM.

  • The apps will automatically install on the assigned devices without requiring an Apple ID.


Alternatives and Equivalents


For organizations using a mixed environment with both Apple and non-Apple devices, consider integrating Apple Business Manager with a cross-platform MDM solution like Jamf, Microsoft Intune, or VMware Workspace ONE. These solutions can manage devices across different operating systems while leveraging the capabilities of Apple Business Manager for Apple devices.


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